Thin Content, No Smartphone App, and Other Annoyances


Final week, operator Safaricom launched a video-on-demand platform named BAZE. The product, which has been in improvement for the previous two years or so, is akin to what Viusasa or related merchandise do: you get entry to native, and choose world content material in your telephone (not on PC but as a result of the platform has not been optimized for larger machine) at KES 10 or KES 20 per day.

Earlier than continuing, here’s what Safaricom is saying about BAZE:

Our objective is to thrill our prospects by availing a rigorously curated assortment of video content material throughout their favorite genres. BAZE will place the leisure Kenyans need at their fingertips, giving customers freedom, selection and management over the content material they eatr.

As we launch BAZE, we’re additionally happy to announce that the platform will host new content material not seen anyplace together with a brand-new Kenyan motion drama, Mission to Rescue which will likely be accessible solely on BAZE for three months earlier than being unveiled anyplace else. – Chief Buyer Officer Sylvia Mulinge

Mainly, the platform, which you’ll solely entry from by way of options short-form video from quite a lot of genres, together with comedy, music, way of life and drama. And we are able to finish the put up right here as a result of that’s all you get, however that may be disservice to you.

Getting began

  1. Go to your dialer.
  2. Hit *544*55#
  3. Decide possibility 1 ‘Purchase a subcription’
  4. Within the subsequent display screen, select 1 for all day move with KES 200 MB at KES 20 or possibility 2 of all day utilization at KES 10.
  5. Pay by way of airtime.
  6. Click on the hyperlink you obtain on SMS.
  7. Arrange your account by coming into your telephone quantity within the format 254******.
  8. Activate your account by way of a onetime password.
  9. No passwords are wanted, in order that’s simply it.

The set-up course of is kind of easy.

T can also be price noting that the KES 20 move offers you free 200 MB so after it has been exhausted, extra streaming will begin utilizing your allocation.

The KES 10 possibility is superb for individuals on Wi-Fi. In any other case, the 2 are principally the identical when it comes to accessed content material.

Classes and genres

In line with the assertion made by Chief Buyer Officer Sylvia Mulinge, the platform may have unique content material, with the primary one being Mission to Rescue, an motion movie based mostly on the Kenya-Somalia border.

Nevertheless, it has not been uploaded to the platform but, and for now, it solely brings BTS photographs and a brief trailer.

Throughout the set-up course of, you’ll be aware that the app is plastered with photographs of native celebrities, together with comic Njugush and rapper King Kaka. This could provide you with an concept of what the platform has in place for you.

For now, we’ve got additionally established that the next classes/genres are included, though we really feel that they’re type of dry – with the hope that they are going to be replenished in incoming days:

  1. Music – (there are ton of choices right here, together with content material from NGOMA – though it particularly retains crashing). Different classes such because the Liveroom take a very long time to load. This might be an remoted situation, however tell us how the part goes for you.
  2. Sports activities – there are a bunch of highlights right here, from FIBA to the Soccer evaluation.
  3. Religion
  4. Comedy – Njugush is a part of this phase. I additionally see the Simpsons (about 10 or so episodes) and Naswa, to say a number of.
  5. Youngsters – self-explanatory
  6. Factual
  7. Drama
  8. Life-style

Mainly, that’s all you get. There isn’t a lot when it comes to content material from what you’ll be able to entry on different free platforms similar to YouTube. However, Mission to Rescue appears to be like sick, so we are able to’t await the movie to go surfing and test it out.

Ideas and annoyances

First, plainly content material is just broadcasted at normal definition. It might be greater, however I haven’t watched any video that’s spectacular when it comes to pixel output on my wonderful AMOLED display screen.

Secondly, you’ll be able to solid content material by way of Chromecast to a bigger show, which is at all times a plus.

The web site has an annoying Google Translate pop-up on the backside of the display screen that doesn’t appear to go away.

And the most important concern is that BAZE has not launched with an app, which, to be sincere, is a deal breaker for me, and maybe many different individuals on the market.

When it comes to content material, I perceive that some individuals will discover the catalogue sufficient for his or her leisure wants. In my view, nevertheless, there’s nothing noteworthy that may make me return to the platform as a result of the supplies there are fairly skinny, and lower than the usual I can say is mature in accordance with my taste-meter. Take my phrase with a pinch of salt, although, as a result of all of us have totally different wants, and what makes me cackle might be fairly insipid to you. And I haven’t talked about any names.


Safaricom is fronting BAZE as its in-house leisure video-on-demand platform. BAZE additionally seeks to enchantment to creators, who can then add their movies to the platform whereas monetizing them on the similar time. The query is whether or not the operator is able to actively make BAZE is thought to as many individuals as attainable, which by extension would excite creators to avail their supplies for viewers as a result of that group goes to platforms that assure them viewership.

In the meanwhile, we’ve got our fingers crossed.


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